M&M’s Flavors Review and Release History (Including Seasonal & Limited Editions)

Review

I love the mix of colors of these: traditional M&M brown, muddy gold, and an orangey-brown, creating a fall vibe aesthetic.

Inside, it’s a soft-solid-like, very similar to soft peanut M&Ms, but a little stiffer and harder. Flavor-wise, it leans towards peanut butter, with a genuine, creamy cinnamon alongside. Not a harsh cinnamon or a cinnamon spice by any means, it’s more smooth and leans well into the equally pronounced sugary-sweet peanut flavor. Notably, this peanut isn’t as strong as the dedicated peanut M&Ms; instead, part of the flavor is replaced with a creamy, cinnamon-like taste.

It’s a unique flavor for sure, and for the most part, I could imagine a cinnamon roll with peanut butter on top being represented here in some capacity. Also, while they are fairly sweet, I’d say they are the least sweet of the new Bakery Collection, perhaps a smidge less sweet than a traditional M&M.

Overall, their taste is nearly as advertised — honestly, I’m not sure how I could improve it… Maybe add some vanilla to nail down a cinnamon roll icing flavor?

Release Date

M&M’s released a new bakery collection sometime in early 2026, featuring flavors Cherry Chocolate Cupcake, Lemon Meringue Pie, and Peanut Butter Cinnamon Roll.

Found at Target mid-February 2026.

Review

This bag contains a mix of bright white and yellow, along with pale peachy pieces. It really makes these M&Ms stand out, reminding me of an Easter egg hunt where you open a plastic egg to reveal bright-colored candy pieces! So colorful!

These have a crunchy vanilla cookie inside and have a pleasant, satisfying mouthfeel and bite. Just grabbing a handful of these and launching them into your mouth–so perfectly crunchy!

Interestingly, these are the sweetest of the Bakery Collection, sporting a sweet, slightly tarty yet smooth, satisfying lemon. This lemon isn’t super punchy or overly strong; it’s just right, being represented well in this candy: sugary, smooth lemon. Then, combined with the crunchy inside, it does remind me of an actual lemon meringue pie. The sweetness, vanilla cookie-crunch flavored inside, as well as the lemon, sync well with one another and definitely resemble its pie version!

Overall, my favorite of the Bakery Collection!

Release Date

M&M’s released a new bakery collection sometime in early 2026, featuring flavors Cherry Chocolate Cupcake, Lemon Meringue Pie, and Peanut Butter Cinnamon Roll.

Found at Target mid-February 2026.

Review

A mix of darker reds and traditional brown M&Ms makes up this M&M color palette. They all have a solid chocolate inside–basically your typical M&M in terms of texture and mouthfeel.

The flavor is a regular chocolate M&M with a noticeable background of a slightly tarty, sugary cherry. Moreso, its flavor profile reminds me of many of the cordial cherry-flavored candies you find everywhere else. For the most part, both flavors are represented equally, striking a tasty balance of sugary cherry and chocolate. In terms of sweetness, they are on the same level as your typical MM.

Basically, imagine eating regular MMs with a twist of a cordial cherry-like flavor alongside it. Kind of like those cherry-flavored Kisses or an actual cherry cordial candy, though, these aren’t quite as sweet as either of those! Notably, I’d say these are in the middle of sweetness in the Bakery Collection–about the same as a regular M&M.

Cupcake flavor, though? I wouldn’t say that’s quite right. It’s definitely cherry cordial heavy. Nonetheless, it’s very tasty and worth a try if you like cherry- and chocolate-flavored candies!

Release Date

M&M’s released a new bakery collection sometime in early 2026, featuring flavors Cherry Chocolate Cupcake, Lemon Meringue Pie, and Peanut Butter Cinnamon Roll.

Found at Target mid-February 2026.

Review

These look like the inside has exploded and solidified, with the chocolate shell still semi-intact — so cool looking!

They’re semi-crunchy, not as crunchy as, say, peanut MMS or something explicitly freeze-dried, as these are more airy and less thick, with a solidified center that tastes and has the mouthfeel of a solidified sugar.

Yes, this will melt in your mouth, and not to mention, it is very sweet and caramelly flavored! Notably, if you’ve had freeze-dried candy, you will recognize this sugary, melt-in-your-mouth texture; however, these aren’t quite as crunchy. Another thing I noticed was that some were regular chewy caramel M&M’s, which was welcomed, given the crunchy texture of most of the bag already.

These MMS retain their original sweetness, offering a very sweet caramel profile with a creamy, intensely sweet chocolate. I still think I prefer the chewy caramel originals, but these felt like an interesting combination between those and a freeze-dried version.

Release Date

Released early November 2025. Found at Walmart late December 2025.

Review

Maybe I’m an idiot, but I feel deceived. On a package, it shows a creamy peanut butter hiding inside as the filling, not the crunchy one. However, biting in, I’m met with your standard semi-crunchy large peanut piece that’s simply encased in a thin chocolate shell. The only thing that stood out was the size–these resemble those Easter egg-shaped candies you often find–oval, large, and a bit crunchy.

There isn’t much else to say. The taste and texture are about identical to other peanut M&M’s; they’re just larger and might require more than a single bite!

Release Date

Released early 2024. Found mid-September on Amazon.

Review

They have the same vibes as regular peanut M&Ms, but they’re a little sweeter and have a dark honey background.

Overall, they seem to have less of a peanutty taste and instead rely more on that sugary, darker honey flavor. Granted, there’s still a noticeable peanut taste, but it’s just dimmed down. Other than that, they still have a light chocolate M&M flavor, and their composition is large and lightly crunchy from the inside peanut.

I definitely side with these over the normal ones because I prefer something sweeter.

Release Date

Released early-mid September 2025. Found mid-September 2025 at Walmart.

Review

These are really darn close in flavor to traditional M&M’s, except that alongside the milk chocolate is a smooth and mild, pleasant pumpkin-cinnamon-nutmeg taste. The chocolate part is still the dominant flavor here, though the pumpkin essence is still noticeable and works well with it, and in my opinion, even elevates it above standard M&M’s! And to be clear, I wouldn’t say this is pumpkin pie because it’s missing the crust flavor as well as the more organic, straightforward pumpkin taste you often find in the pie version.

Taste aside, these have the typical M&M’s crunch. There really isn’t a difference in the texture or composition department.

Release Date

Released September 2024 and again rereleased around August 2025. Found mid-September 2025 at Target.

Review

I’ve never had an M&M like this before—it genuinely tastes like a sweet cookies and cream that leans towards its milk chocolate M&M side. You absolutely get that creamy part, though, as I said, it’s lighter than its milk chocolate flavor. There also seems to be an essence of cookie that I wish were stronger.

Overall, these are semi-crunchy, extra-creamy milk chocolate M&Ms. The center is filled with a white, lightly crunchy solid, which I guess is supposed to give you that creamy part? I’m not sure. Either way, in many ways, they resemble your traditional M&M’s with just a small adjustment towards a more creamy, cookie-like flavor profile.

Release Date

Some have reported this was released at a previous point, while several other sources state this is a new release as of late July / early August. It appears to be an exclusive for Albertsons-owned stores and is a limited run. Found at Shaw’s mid-August 2025.

Review

These are bigger than your traditional M&M’s due to the large “cookie” center. I put “cookie” in quotation marks because, to me, it more so resembles an extra-thick Rice Krispies-like crunch instead of a traditional cookie, at least in terms of texture. In addition, the outside chocolate shell does provide a decently soft, typical M&M shell, which contrasts with it.

So, do these even taste like cookies? I feel like, in a way, yeah. It doesn’t seem like a full-blown in-your-face cookie, though; I just feel like I got a few notes of it. And, again, the chocolate from the M&M shell part worked decently with the flavor; however, note that these M&Ms aren’t as chocolaty as traditional ones because of this cookie crisp center!

While I like M&M’s trying something new, I still prefer the more chocolaty and sweet, plain-Jane version.

Release Date

Released March 2022. Found at Target in August 2025.

Review

To me, these taste like sweet and creamy white chocolate instead of marshmallow. They’re also lightly crispy and are a bit larger than regular M&M’s. Other than that, really, there is too much to say… It’s basically a sweet white chocolate M&M with a light, airy crunch.

Release Date

Released mid-April 2025, exclusive to Target. An identical, similarly named Easter version was released in late 2022 (see my review of them here).

Review

Coming in around the same level of sweetness as regular M&M’s, these instead sport a sweet strawberry flavor. The strawberry isn’t at all overpowering; it’s even nearly creamy. These M&M’s are chunky and thick, with a light crunch from the solid white inside.

Release Date

Released in early January 2025 for the Valentine’s season.

Review

Close to regular peanut M&Ms in terms of both texture and flavor. However, this flavor is just a tad more toasty and sweet. It’s as if you threw a couple of peanuts onto the pan with sugar for a few seconds. The overall bold peanut taste is reduced and instead replaced with more nuance.

Release Date

Released around October 2024 for the winter season. Found early December 2024 at Walmart.

Review

Bigger than regular M&M’s, these have a light, minty taste that’s mostly overshadowed by the milk chocolate flavor. If you’re not the biggest fan of mint, you might still come to enjoy these. However, mint fans might be disappointed!

Release Date

Likely first released in the 1990s. These generally come back around November. Found at Walmart in mid-November 2024.

Review

The sweet strawberry smell of these is so strong! The taste, however, is not as good. It’s decently sweet and is a creamy strawberry, maybe akin to a strawberry doused with white chocolate? Not sure, but it’s close. Interestingly, these M&Ms are around double the size of regular ones, and the inside is a semi-soft white solid filling.

Release Date

Released January 2023 for the Valentine’s season. Found at Stop & Shop in early January 2024.

Review

Both bigger and sweeter than your average M&M. And as advertised, these have a super sweet vanilla white chocolate flavor… not much “toastiness,” though.

Release Date

Released in early November for the 2023 Christmas season. Found mid-November 2023 at Walmart.

Review

Sweeter than regular M&Ms. It’s a mix of sweet chocolate and white chocolate with a light marshmallow taste. The texture is the same as that of an M&M and slightly bigger. I didn’t notice any graham cracker taste.

Release Date

Some sources state a Fall 2023 release, although I found these in July, and the M&M’s website has them for sale (July). It looks like others have also found it the same month as me, likely due to how stores are putting out Halloween candy so early. A similar version was released in July 2016 called Crispy M&M’s S’mores.

Found mid-July 2023.

Review

Large, thick, and chewy, these M&Ms have a caramel-coffee taste that isn’t overwhelming and is quite light. It also has a light chocolate M&M taste in the background, which is tasty in combination with the other flavors.

Release Date

Found at Walmart. Released February 2023. Found mid-April 2023 at Walmart.

Review

Fairly sweet, white chocolate taste with a small crispy crunch. Overall, not bad, but nothing crazy.

Release Date

Released late December 2022. Found early April 2023.