M&M’s Flavors Review and Release History (Including Seasonal & Limited Editions)


This page reviews M&M’s flavors and includes their release histories, from classics to seasonal and limited editions. Over the years, M&M’s have gone far beyond just milk chocolate, with flavors inspired by desserts, holidays, and more. Here you’ll find both my thoughts on how they taste and a timeline of when they first hit shelves.


M&M’s Mega Peanut Butter

Score: 5.75 / 10

Review

Maybe I’m an idiot, but I feel deceived. On a package, it shows a creamy peanut butter hiding inside as the filling, not the crunchy one. However, biting in, I’m met with your standard semi-crunchy large peanut piece that’s simply encased in a thin chocolate shell. The only thing that stood out was the size–these resemble those Easter egg-shaped candies you often find–oval, large, and a bit crunchy.

There isn’t much else to say. The taste and texture are about identical to other peanut M&M’s; they’re just larger and might require more than a single bite!

Release Date

Released early 2024. Found mid-September on Amazon.


M&M’s Honey Roasted Peanut

Score: 6.75 / 10

Review

They have the same vibes as regular peanut M&Ms, but they’re a little sweeter and have a dark honey background.

Overall, they seem to have less of a peanutty taste and instead rely more on that sugary, darker honey flavor. Granted, there’s still a noticeable peanut taste, but it’s just dimmed down. Other than that, they still have a light chocolate M&M flavor, and their composition is large and lightly crunchy from the inside peanut.

I definitely side with these over the normal ones because I prefer something sweeter.

Release Date

Released early-mid September 2025. Found mid-September 2025 at Walmart.


M&M’S Milk Chocolate Pumpkin Pie

Score: 7.25 / 10

Review

These are really darn close in flavor to traditional M&M’s, except that alongside the milk chocolate is a smooth and mild, pleasant pumpkin-cinnamon-nutmeg taste. The chocolate part is still the dominant flavor here, though the pumpkin essence is still noticeable and works well with it, and in my opinion, even elevates it above standard M&M’s! And to be clear, I wouldn’t say this is pumpkin pie because it’s missing the crust flavor as well as the more organic, straightforward pumpkin taste you often find in the pie version.

Taste aside, these have the typical M&M’s crunch. There really isn’t a difference in the texture or composition department.

Release Date

Released September 2024 and again rereleased around August 2025. Found mid-September 2025 at Target.


M&M’s Crunchy Cookie

Score: 6 / 10

Review

These are bigger than your traditional M&M’s due to the large “cookie” center. I put “cookie” in quotation marks because, to me, it more so resembles an extra-thick Rice Krispies-like crunch instead of a traditional cookie, at least in terms of texture. In addition, the outside chocolate shell does provide a decently soft, typical M&M shell, which contrasts with it.

So, do these even taste like cookies? I feel like, in a way, yeah. It doesn’t seem like a full-blown in-your-face cookie, though; I just feel like I got a few notes of it. And, again, the chocolate from the M&M shell part worked decently with the flavor; however, note that these M&Ms aren’t as chocolaty as traditional ones because of this cookie crisp center!

While I like M&M’s trying something new, I still prefer the more chocolaty and sweet, plain-Jane version.

Release Date

Released March 2022. Found at Target in August 2025.


M&M’s White Chocolate Marshmallow Crispy

Score: 7 / 10

Review

To me, these taste like sweet and creamy white chocolate instead of marshmallow. They’re also lightly crispy and are a bit larger than regular M&M’s. Other than that, really, there is too much to say… It’s basically a sweet white chocolate M&M with a light, airy crunch.

Release Date

Released mid-April 2025, exclusive to Target. An identical, similarly named Easter version was released in late 2022 (see my review of them here).


M&M’s Strawberries & Creme

Score: 7.5 / 10

Review

Coming in around the same level of sweetness as regular M&M’s, these instead sport a sweet strawberry flavor. The strawberry isn’t at all overpowering; it’s even nearly creamy. These M&M’s are chunky and thick, with a light crunch from the solid white inside.

Release Date

Released in early January 2025 for the Valentine’s season.


M&M’s Toasty Holiday Peanut

Score: 7 / 10

Review

Close to regular peanut M&Ms in terms of both texture and flavor. However, this flavor is just a tad more toasty and sweet. It’s as if you threw a couple of peanuts onto the pan with sugar for a few seconds. The overall bold peanut taste is reduced and instead replaced with more nuance.

Release Date

Released around October 2024 for the winter season. Found early December 2024 at Walmart.


M&M’s Holiday Mint

Score: 7 / 10

Review

Bigger than regular M&M’s, these have a light, minty taste that’s mostly overshadowed by the milk chocolate flavor. If you’re not the biggest fan of mint, you might still come to enjoy these. However, mint fans might be disappointed!

Release Date

Likely first released in the 1990s. These generally come back around November. Found at Walmart in mid-November 2024.


M&M’s White Chocolate Strawberry Shake

Score: 6.5 / 10

Review

The sweet strawberry smell of these is so strong! The taste, however, is not as good. It’s decently sweet and is a creamy strawberry, maybe akin to a strawberry doused with white chocolate? Not sure, but it’s close. Interestingly, these M&Ms are around double the size of regular ones, and the inside is a semi-soft white solid filling.

Release Date

Released January 2023 for the Valentine’s season. Found at Stop & Shop in early January 2024.


M&M’s White Chocolate Toasty Vanilla

Score: 8 / 10

Front package of M&M's White Chocolate Toasty Vanilla.

Review

Both bigger and sweeter than your average M&M. And as advertised, these have a super sweet vanilla white chocolate flavor… not much “toastiness,” though.

Release Date

Released in early November for the 2023 Christmas season. Found mid-November 2023 at Walmart.


Campfire Smores M&M’s

Score: 8 / 10

Front package of Campfire Smores M&M's.

Review

Sweeter than regular M&Ms. It’s a mix of sweet chocolate and white chocolate with a light marshmallow taste. The texture is the same as that of an M&M and slightly bigger. I didn’t notice any graham cracker taste.

Release Date

Some sources state a Fall 2023 release, although I found these in July, and the M&M’s website has them for sale (July). It looks like others have also found it the same month as me, likely due to how stores are putting out Halloween candy so early. A similar version was released in July 2016 called Crispy M&M’s S’mores.

Found mid-July 2023.

Inside of a Campfire S'mores MM.

M&M Caramel Cold Brew

Score: 8 / 10

Front of M&M Caramel Cold Brew package.

Review

Large, thick, and chewy, these M&Ms have a caramel-coffee taste that isn’t overwhelming and is quite light. It also has a light chocolate M&M taste in the background, which is tasty in combination with the other flavors.

Release Date

Found at Walmart. Released February 2023. Found mid-April 2023 at Walmart.


M&M’s White Chocolate with Crisp Rice Center

Score: 7 / 10

Pack of Russell Stover Confetti Cake Egg and M&Ms White Chocolate Marshmallow Crispy Treat.

Review

Fairly sweet, white chocolate taste with a small crispy crunch. Overall, not bad, but nothing crazy.

Release Date

Released late December 2022. Found early April 2023.


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