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Sprinkles Cupcake Cups Birthday Cake and Red Velvet
Scores: 7.25 (for both)
These little bags come with Reese’s shaped cups that are individually wrapped.
Birthday Cake: Soft, creamy, and easy to bite through. There are also little crunchy sprinkles on top, which add to the composition of the texture. Flavor-wise, it’s vanilla, not necessarily birthday cake. That’s really it: decently sweet vanilla cups.
Red Velvet: Biting in, I notice there’s not nearly as much creme as shown on the package. Instead, the shell is a little thicker, and the white creme inside is smaller, kind of like a Reese’s (to note, it is not nearly as sweet!). The flavor of the shell is a light red velvet-like chocolate, but it doesn’t exactly nail it. Similarly, the inside creme tries to be cream cheese; however, it instead resembles a moderately sweet creme with vanilla tones.
When frozen, unlike their Reese’s counterpart, they get hard and crunchy, so I’d avoid doing this!
Released May 12, 2024.. There is also a Double Chocolate flavor. Found it at Walmart in April 2025.
Sprinkles Red Velvet Chocolate Bar
Score: 7.5 / 10
I’ve never had a red velvet chocolate bar before! This has a very pleasant, moderately sweet red velvet flavor. Honestly, the sweetness is perfect and is unoffending. The inner filling is extremely thin and doesn’t add much in terms of flavor or texture. All of the flavor comes from the red velvet chocolate shell.
Released March 2024 along with other varieties by the Sprinkles Cupcake Bakery. Found at Walmart July 2024.