Review
A thin, white, chocolate-like coating surrounds an orange, thick marshmallow center.
Taste-wise, it’s a pumpkin spice with a hint of creaminess. You get an equal balance of cinnamon, nutmeg, and a touch of sugar, which often accompany the traditional pumpkin dessert flavor. Its sweetness also hits the level of a pumpkin–it’s reasonable and has just enough to satisfy those with a sweet tooth and those who dislike overly sweet protein bars. Lastly, the composition is typical of most Built Puff bars, with a reasonably thick, lightly chewy, marshmallow-like center. I do wish the shell was thicker, however.
Notably, this protein bar advertises itself as pumpkin cookie chunk, and for the most part it hits those flavors. However, the chunky part is made of an interesting one small, warped-looking piece that sticks out of the side — this is also noted by other reviewers. Essentially, it’s a small, crumbly piece that looks like a concoction of seasonings sticking out of the bar like a wart and hits you with a burst of cinnamon, sugar, and pumpkin. Nasty-looking, but very tasty! Anyway, it’s misleading to say the entire bar is chunky because of that singular piece.
Overall, this is a good, tasty fall-vibe protein bar. In a way, if they added graham cracker, this would definitely provide a superb pumpkin-based s’more. Lastly, while I think there are other flavors that are better and this feels niche, it’s still worth a try.
You can find my tier list of Built Puff bars here.
Release Date
While I’m unsure of a release date, mentions state it was previously released before 2026 and rereleased in mid-October 2026. Found at Target in late October 2026.
Rating: 7.5 / 10